Friday, August 14, 2026

Every SaaS product is bundling: Ruinous for companies, great for consumers

Paraphrasing, but I think about this 👇 from Ben Thompson/Stratechery every. single. day.

  • All companies have the ability to produce more code/products cheaply due to LLMs 
  • Most companies will use that ability to expand to adjacent areas currently occupied by another SaaS co 
  • Competition between SaaS co's is going to explode for this reason and become ruinous 
    • Established competitors offering similar products
    • startups offering niche use case products for lower price b/c have superior cost structure compared to established competitors 
    • both become a drag on pricing power


We used to be building castles, now we're building sandcastles that are going to get washed away.

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