Monday, August 11, 2025

What's the point of invoking the ghost of Steve Jobs?

"Steve Jobs would have never shipped this."

"No way would this happen if Steve Jobs were still alive and running Apple." 

Oh yeah? Which Steve Jobs are you referring to?

  • The one who got pushed out of Apple?
  • The one who ran NeXT into the ground?
  • The one who thought search engines were useless?
  • The one who oversaw the launch of a litany of miserable products like the Newton, Apple Lisa, the hockey puck mouse, MobileMe, Ping, or butterfly MacBook keyboard?
If you want to criticize Apple's direction, make the actual case! 

That'd be interesting and fun. 

But don't aura farm a deceased CEO's imaginary opinion about a feature shipped in an entirely different phase of Apple's life. 


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