Saturday, March 14, 2020

Early-Stage Startup Pitch Decks

Photo by Ramy Kabalan on Unsplash


The following resources form the backbone of my thinking on early-stage startup pitch decks.

Organizing them here in the off-chance they may be useful to others 💫

General Tips


Please don’t pitch a venture capitalist without this checklist
  • 13 points to cover when pitching your business to early-stage investors
  • Links to examples of great pitch decks
  • Suggested service providers for your deck
  • Sample due diligence checklists 
  • and a few more odds/ends


How to Design a Better Pitch Deck - Kevin Hale (Partner, YC)
  • Core ideas: Legible, Simple, Obvious
  • Screenshots are awful
  • Distractions to Avoid

  • Teaser deck + meeting deck
  • What to include in your meeting deck


The 5 Elements of a Brilliant Sales Narrative

#1) Name a Big, Relevant Change in the World
#2) Show There’ll Be Winners and Losers
#3) Tease the Promised Land
#4) Introduce Features as “Magic Gifts” for Overcoming Obstacles to the Promised Land
#5) Present Evidence that You Can Make the Story Come True



Slides and Slide Content


The YC Seed Deck Template
  • Title Page 
  • Problem 
  • Solution 
  • Traction 
  • Competitive Advantage
  • Business Model 
  • Market / Future Growth 
  • Team
  • What we need

How to Pitch a VC [clean version by me] - Dave McClure
  • Elevator pitch
  • Problem
  • Solution
  • Market size
  • Business model
  • Proprietary tech / expertise
  • Competition
  • Marketing plan
  • Team
  • Money / Milestones


  • Logo/One-Liner/Contact Info
  • Vision
  • Problem
  • Solution
  • Product Demo
  • Business Model
  • Market Opportunity
  • Differentiation/Competition
  • Traction/Customer Testimonials
  • Milestones/Roadmap
  • Team/Advisors
  • Ask/Funding
  • Contact Info

  • Title Slide
  • Company Purpose
  • The Problem
  • The Solution
  • Traction
  • Why now
  • Market Size
  • The competition
  • Business model
  • Team
  • Financial projections
  • Closing thought

Writing a Business Plan

  • Company purpose 
  • Problem 
  • Solution 
  • Why now? 
  • Market 
  • Competition / alternatives 
  • Business model 
  • Team 
  • Financials 
  • Vision 





August 2020 Learning List

Photo by  Bekky Bekks  on  Unsplash Information from the past month I'd actually consume again